This is the second post of the series on Visual Expression (Also see The Power of Visual Expression)

Back in March, at the South By Southwest Interactive conference, yes this was the conference with the now infamous interview of Mark Zukerberg by Lacey Peterson, where twitter helped, well you know…..

Also checkout this graphical recording of the interview by Marilyn Martin if you missed it, click the image to see a full size view.

Now back to my point. At SXSWi, I picked up some information on Dan Roam’s new book “On the back of a Napkin”. For those of you who are not familiar with Dan, he is an author, speaker and thought leader in the field of visual thinking. In his recent book, Dan explains how simple drawings can express ideas that can be universally understood. Dan believes that anyone with a pen and a piece of paper (Dan likes to use napkins as he believes they are less intimidating) can convey the most complex business ideas, as well as communicate better with customers, vendors, and employees.

In his book, and in the video of his workshop below, Dan draws on twenty years of visual problem solving combined with the recent discoveries in the field of vision science, to lay out simple tools to take advantage of everyone’s innate ability to look, see, imagine, and show. In his workshop, Dan relates a simple example which takes us back to the days of elementary school. As kindergarteners we all knew how to draw and visually express ourselves. This is something I discovered to be true when I visited Westwood Elementary school a while back. Children at that age show no inhibition towards putting what they are thinking onto paper. But Dan points out, if you visit that same kindergarten class ten years later, hardly anyone will say that they can draw or use visual images to describe a problem. Something in the education process happens to push us away from visually expressing our ideas, even though it is so fundamental to how we think.

Here’s a video of Dan Roam’s workshop, from a visit he did to Google’s Mountain View, CA headquarters, this event took place on May 27, 2008, as part of the Authors@Google series.

The video is about 55 minutes, but I think it is worth taking the time to watch. In the workshop, Dan lays out our 6 visual pathways:

• What
• Where
• How
• When
• Why
• How Much.

Dan shares simple techniques to enable anyone to visually express even the most complex of ideas, but don’t just take my word for it. Here is a video interview by the Wall Street Journal of Tim Armstrong an Advertising Executive at Google. In the interview Tim explains how he uses a simple pen and paper as a visual tool to explain their advertising model, rather than a complex Power Point slide deck. His methods are exactly what Dan preaches in his book and workshops.

Dan’s techniques along with a pen, your writing surface of choice, and Qipit to easily save and share those ideas, make for a powerful combination. What do you think?

~ Conrad